GOOGLE MY BUSINESS is by far the strongest factor for your business to rank in the Google Local Pack. And since the Local pack results are displayed right at the top of Google search results, you’d better have a well optimised Google my business profile if you want your business to be displayed in the local pack.But you may not have noticed that Google has introduced many new features to Google My business over the past few months to help small businesses drive more customers to their business.

Video Transcript:

Google my Business: 9 Actionable Tips for Better Rankings.mp4

Everyone welcome to the video of what big wp in today’s video. I’m going to talk about corporate security and we’ll see all the steps that you can take to make a wordpress website more secure.

So without wasting any more time let’s get started. All right so the first thing that we are going to do is take a backup of our website because we are going to install some plug ins and change a few things. UPDATE a few things. so taking a backup is a necessary step here. This will ensure that if anything goes wrong we can rely on a backup to reward our website to the previous state. So I’ll be using a draft plus this is a free plugin which you can install and use it to make backups. So just go ahead or click on backups. And take a back up on my website. so we may have to wait a few minutes. All right so looks like the backup is done.

So let me start with the first step which need to ensure in order to make a website more secure. The very first thing which really can there is using a strict HTTPS. Well you may be wondering why is an astute HTTPS. or an assistant certificate is required to make a website more secure. The simplest answer to that is encryption.

What is HTTPS is are an SSL certificate does is who when you’re entering a username and password to log into a wordpress website it will encrypt the data it will encrypt your user name it will encrypt your password and then send it over to the server. So even if you are using someone else’s Wi-Fi or if you’re using a public Wi-Fi such as on airports or cafes or even if someone hacks into your home’s Wi-Fi they won’t be able to see this data.They won’t be able to see your username and password on it. So not only know why issue HTTPS is important. Let’s move on to the next step.

The next step that you need to take to keep a wordpress website free of hackers is always keep your WordPress than up to date. So when you wordPress version is outdated. It will show this notification message. We’ll get a fancy word press 5.0.2 is available.

Please update now so you can go to dashboard updates. and here you will see this an updated version is available. Update Now Button, so I just go ahead and first update my wordpress. It may take a minute or two. All right. So as you can see my wordpress is the updating to the latest version. So that’s a big relief. Let’s go back to the next step.

So the next step that you can take is to update all the plugins and remove any negative plugins that you may have on your site. so for this I’ll go to plugins and start plugins and here if you check the update available tab, You’ll get a list of all the plugins which are updated. So as you can see right now I have two update plugins in here, so I’ll just go ahead and update them both.

All right so as you can see are both of my updated plugins are now update. So the next step is to click on the inactive tab. and this plugin is installed on my side but it is currently not active so I just go ahead and delete it.

So removing the inactive plugins what it does is it frees up the space on the server with the plugin was taken. Plus it also adds to the security because the inactive plugins can still have codes which may be updated and can be exploited by a hack. so you need to make sure that you don’t have any inactive plugins on your site. All right so the next step is to update our themes and remove any extra themes that be may be having on our server.
So for this I’ll good appearance themes and here, as you can see this is my active themes and it has an update available. So if I click on it I’ll get this update. No link so I’ll just click on it and start updating my themes. All right so my theme is now updated so let’s close this window. But as you can see I have three extra themes, so just like plugins teams can also have codes which can be exploited in a hack even if they are inactive. So read a comment to remove inactive themes. You can do that by going to him details and then checking the delete button. So I just go ahead and delete these three extra themes.

All right, so not have to have at themes updated the next step is to ensure that we are running the latest version of PHP. So first you need to check which verson of the PHP we are already running on his server. So you can do that by installing a simple plugin. So I’ll go to plugins add new and search for wp server in full I think I made a mistake. All right,OK, So this is a plugin that be need. I just go ahead and install it also activated.

All right. So now that we have the plugins installed and activated. Let’s go to dashboard WP server info and check the php version. As you can see or I’m running the latest php version 7.2 Already.

So in this case I don’t need to update my PHP but if your server is running on a old PHP. You can reach out to your hosting company and us them to update php for you. All right. So not be objective PHP version of our site. We don’t need this plugin anymore so I’ll just go ahead to plugins and deactivated and also delete this plugin because there is no use of keeping any plugins on the site which you don’t need on a daily basis.All right.

So let’s move on to the next step. The next step here is to install a security plugin. So the recommended plugin which I use on a lot of sites and I use it professionally on a daily basis is wordfence security. So I just go ahead install the plugin and show you how to configure it and all options which is the plugin provides. So I go to plugins add new look for wordfence.

All right. So here is the plugins which be need I go ahead and install it and also activated.All right so not wordfence is installed. Let’s go ahead and setup. You see us screed like this which will ask to complete woodfence installation. So it will first ask you to provide an email address. This e-mail address is used to send you a alerts so let’s say something goes wrong on your site if wordfence detects any miles files or any of milesces activities it will send you an alert to this e-mail. So right now I just started off at an e-mail and I’m already on the mailing list. So this is optional I’ll select No I check the terms and conditions and select continue.

The next step it will ask you for a premium key. You don’t need to have premium key it is option but premium version offers some extra features for this tutorial. We don’t need the extra features so I just click on no tax. All right let’s go to Wordfence dashboard now. All right.

So let’s see what we have here. Wordfancee will show you this message first this popup back. This is your dashboard click on next. And Cain got it ok so if you take a look. The first is to manage firewall. So I’ll just go ahead. And look at so first of all you need to make sure that your firewall is in learning mode when you are starting. So this will kind of help wordfance understand your usage of the website and understand which actions are necessary and which actions are malices and should be blocked.

So I just go ahead and set it to learning mode. All right. So the next option is protection level. So this will basically optimize wordfence for server enveroments. So in this you don’t need to do anything because wordfence automatically detect the server environment. So unless and until you’re using a very custom server you don’t have to configure anything and this option so I’ll just go ahead and close it down. Let’s see what we have an advanced firewall options.

So here you will see some white-listing and blacklisting options where the white listing will be useful as for example let’s say you have a user whose IP is blocked for whatever reason. So if you want to white-list them if you want to white-list those users you can add their IP address here in this field and wordfence will white-list. Those users the next option is to block IP and URLS. So this is just the opposite of white listing if you want some users to not access your site for whatever reason you can enter those IP addresses here and block those users. All right. So the third option is to SEC ignored IP addresses where this is useful is like saying you are using a service like up-time robot which sends their board to your sites to check if it is available or not available. So in those cases if you want to ignore those IP addresses so that they don’t trigger any alert so you can send those IP addresses and this week. ok, So let’s move on in don’t have to change any rules over here. So these are good to go.All right.

So let’s move on to the next option which is brute force protection. this is very important and offers many useful features for website security. So first of all you need to make sure that this option is set to enable or set to on. All right.

So Let see the next option that we have here. So the next option is to lock out after logging failures. What does they do is it will lock the user out if they fail to log in a certain number of limits.

So right now the sector 20 but I’ll go ahead and set it to a lower number such as five the next option is to lock out after forward password if someone is trying to access your fallback possible page a lot of times they’ll kind of get locked out of the site.

So the same all go ahead and set it to five. OK. So these two options are Leave it to four hour’s. We’ll keep all these additional options as default. All right. So once we have set up the logging attempts we’ll keep rate limiting and white-listing urls as attached.

Just go ahead and save the changes. All right. So let’s go ahead and see what other option we have in wordfence. So the next option here is scan. So as the name suggests you can start a new scan. And what this will do is wordfence full start work for malicious files or any hacked files on the site. And it will inform you of those files. So wordfence is automatically scan a websites to make sure the option is anaible you can come to scan options and escape during.

Generally I just select the standard scan option and under scanner scheduling just make sure that scheduled scans out anyway. All right. So those are all the options to configure and board fence. Let’s go back to the next step.

So the next step is to ensure that we have an audit log of our website. So what a log they do is. It’ll keep a history of all the changes which are made on our website for this. We’ll be using a plugin card WP ordered log so I’ll go to plugins Agnew and look for the audit log. So here is a plugin that we need WP security audit log. Make sure it is by WP white security.

So I’ll just go ahead and install the plugin and also activate it. All right so once the plugin is activated we show you this a widgets so let’s just go ahead and select yes it will help you set up the plugin so I’ll start that configuring the plugin.

So here you can see two options. Basic. So it will give you a basic overview of all the changes which are made on the site and the next is geek. So it will give you a detailed log of all the changes being done on a site. So I said the geek option. Choose next. The next is log retention. So dislike for how long they want to keep the logs for this I’ll keep it for six months.Go to next.

All right. So here you don’t have to change anything by default. Only the admin users can access the log so I’ll keep it. that way go to next. Alright right so basically this option excludes any user or any user rules or any IP addresses from getting logged so I won’t be changing anything in here.

I’ll go to next and that’s ok the plugin has been installed and configure select finished button. OK so now that we have the audit log install and configured. Let’s go ahead to audit log here. And see our log. So as you can see right now nothing has been logged so far. So to show your demo I’ll go to plugins and deactivate this ninja phone plugin so not in the plugin is deactivated. I’ll go back to my audit log.

And as you can see this even of the deactivation has been logged here. So it tells you the time and date of when this event happened. Which user did it. What is the IP address of this user and what action they perform. So in my case I deactivated the ninja fonts plugin. All right guys. So last but a very important factor in data mining of website security is using a unique username and a strong password. So to see these strong passwords you can use something like last pass which is free to use and using last pass. You can also generate random and strong passwords. That’s it for today guys. I hope this found video useful if you have any suggestions or questions. Please leave them in comments below. I was signing off and I’ll see you next video. Bye bye.

Here Are Some Additional WordPress Related FAQs

Here are the steps you need to optimize it in order to make more money for your business.
  1. Ensure your information is accurate, comprehensive, and up-to-date.
  2. Ask for reviews (and then respond to them).
  3. Speak directly to your customers through Google My Business Messages.
  4. Add posts to share business updates.
How to Rank Higher on Google Maps: 10 Easy Tactics
  1. Consider Putting Your Main Keywords in the GMB Business Name.
  2. 2. Make Sure Your Categories Are Correct and Max Them Out.
  3. Build Niche and Local Related Citations.
  4. Fix Your On-Page.
  5. Get Social Signals.
  6. Get More Reviews!
  7. Get a Press Release Written to Improve Your Google Maps Ranking.
  8. Guest Post Outreach.
How To Rank Number One On Google
  1. Go niche. Part of succeeding at SEO is understanding the competitive landscape.
  2. Choose realistic keywords. Anyone can get the top spot in Google, if they target the right keywords.
  3. Optimize each piece of content for your keywords.
  4. Add tons of content to your site.
  5. Acquire links to your site.
Here are 10 free ways to improve your Google search rank.
  1. Improve your website’s user experience.
  2. Write great content optimized for SEO.
  3. Get more backlinks.
  4. Improve your page speed.
  5. Fix broken links.
  6. Optimize your images.
  7. Use H1 and H2 header tags.
  8. Optimize for local search.
Here Are The Top 30 Small Business Ideas For Beginners In 2019
  1. Food Truck Business. People who love to cook or experiment with food usually dream to have their own restaurant.
  2. Coffee Shop.
  3. Bakery.
  4. Cooking Classes.
  5. Ice-Cream Stand.
  6. Product/Business Reviewer.
  7. Home Food Delivery.
  8. Bookkeeping Services.
Here’s how to increase your Google page rank in seven steps:
  1. Step 1: Find Keywords Your Customers Are Searching.
  2. Step 2: Claim & Optimize Your Google My Business Page.
  3. Step 3: Optimize Your Small Business Website.
  4. Step 4: Design Your Website for Mobile Search.
  5. Step 5: Employ Link Building Strategies.
Here are 10 free ways to improve your Google search rank.
  1. Improve your website’s user experience.
  2. Write great content optimized for SEO.
  3. Get more backlinks.
  4. Improve your page speed.
  5. Fix broken links.
  6. Optimize your images.
  7. Use H1 and H2 header tags.
  8. Optimize for local search.

The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200 factors.

Here are seven quick and easy ways to make your site more visible to search engines:
  1. Optimize every page of your site with rich content.
  2. Write unique title tags and meta descriptions for every page.
  3. Weed out 404 errors.
  4. 4. Make your content easily shareable.
  5. Optimize your images.
  6. 6. Make your site load faster.
Ranking your site with Rich Answers
  1. Make sure you rank in the top 10 of the organic search results for the targeted keyword.
  2. Start your sentences with a question or command word.
  3. Keep your headings unambiguous.
  4. Utilize list in your content.

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